Companies that are successfully using search engine optimisation (SEO) to get their websites to the top of search results pages ought to be aware of the threat that hackers pose, it has been warned. SEO can drive web site guests and thus revenue, so can be a potential goldmine for hackers, explains Sam Tilston, director of selling for Zoombits.co.uk. He points out that hacking sites for links is the main threat, suggesting that fraudsters penetrate a site to embed hidden links on it.
“This could be very detrimental to the hacked sites’ search positions,” Mr Tilston commented. “The more authoritative or powerful a web site is, the larger a target it will be to hackers.”
The professional also urges online firms to pay attention to Google universal search when optimising their websites for up to date references rather than broader issues. Results for decent topics, like the new Google phone Nexus One, are given live with real-time data, thus SEO efforts should utilise social networking.
“If you’re doing SEO for a modern reference, it’s vital to confirm your message is placed on Facebook and Twitter to ensure they’re included in the Google real-time search,” Mr Tilston added.
The need to keep up high levels of security when optimising websites has also been highlighted by Sunbelt Software. In its IT security key trends report, the firm says SEO is an important space that hackers are entering. They use SEO techniques during a variety of ways that, including to lure users to malicious sites and rank highly in search engine results.
Last month, search terms like “Brittany Murphy”, “Chromium OS download” and “new year’s parades” were among the most dangerous. McAfee too warns of threats for 2010, stating that social media platforms and new net standards will be a significant supply of security issues this year.
It warns that hackers will exploit social media sites, particularly those like Twitter that use abbreviated URLs as these make it easier for fraudsters to steer consumers to go to dangerous websites.
Furthermore, the introduction of HTML five will facilitate to shift user activity from the desktop to the net, creating another chance for malware writers to prey on users.
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