If you don’t remind your customers that you are
still in business they may forget. Repeat customers
are the lifeblood of any business. Below are three
effective strategies you can use to remind your
customers that you are still in business and get
them to buy over and over again.

1. Ask your customers to subscribe to your free
publication. It could be a print newsletter, e-zine,
newspaper, journal etc. You could send out the
publication weekly, monthly, bi-monthly, etc. The
articles in the publication should be informative
and helpful to your readers. You can increase
repeat purchases by including advertisements of
new products and services that you offer.

2. Ask customers to sign-up to an e-mail update
that tells them when you have made changes to
your web site. Whenever you update your web
site send them an e-mail to remind them to visit
again. If you’re using this strategy it’s important
to update your web site often. Add new content
that would be of interest to your customers. You
could also add free stuff to your web site like
software, online utilities, ebooks etc.

3. Follow-up with your customers. You could
follow-up by e-mail, direct mail or by telephone.
It’s always important to get their permission to
follow-up ahead of time. You could contact
them and ask them if they were happy with their
purchase. Send them online or offline greeting
cards on holidays and birthdays. You could also
follow-up with a free gift letting them know you
appreciate their business. You can get repeat
business from them if you include another product
offer or back end product with each follow-up.

In conclusion, any of the three strategies above
will increase the number of repeat purchases from
your current customers. You can increase their
effectiveness by combining all of them into your
marketing campaign.

Many people don’t have the time or skills to write
and create ebooks to give away to their web site
visitors. Giving away ebooks from your web site
can easily increase traffic and sales. Why not
create promotional ebooks for other people to
use so they can promote their web site.

First, you will need to write and create your own
ebook to give away to your visitors. If you don’t
want to write one, you could ask permission to
use another writers’ articles or material. Be sure
to include your text or banner at the beginning of
the ebook.

Once your ebook is uploaded to your web site
you can allow people to download it and give
it away to their web site visitors. Your ad will
continue to be spread all over the internet.

You can take this strategy one step further to
make it even more powerful. Allow people to
sign-up to get a version of the ebook with their
own text or banner ad included in it. With their
own ad included in the ebook, they’ll work
harder to promote it. That means your ad will be
seen by even more people. It’s now a win/win
situation for you and your visitors!

Follow-Up With Freebies

It’s important to follow-up with potential online customers.
Following up with them can increase your traffic and sales.
The more times people see your ad, the greater chance
they will buy your product or service.

Before you can follow-up with them you need their e-mail
address. You can get their e-mail address by having them
subscribe to your e-zine, fill out a web site form, or e-mail
your follow-up autoresponder.

Most people won’t give you their e-mail address unless they
get something in return. The most effective way is to offer
them an internet freebie. Here are some ideas.

Free E-Gifts
It could be free software, guest books, web space, graphics
message boards, etc.

Free Internet Services
It could be free e-consulting, search engine submissions,
web design, etc.

Free E-Information
It could be a free e-book, e-report, web book, e-course,
e-zine, etc.

When you follow-up with the freebie, you can include your
ad somewhere on the freebie. If it’s a free service, have
your ad in the follow-up e-mail. Make sure you always get
their permission before you follow-up with them by e-mail.
handmade soap bed bath and beyond soap making